Farghali Fruit of Life, Naturally

The Farghali Fruits Company

The story, which began twenty years ago, is all about creating natural, fresh and healthy choices as an alternative to the mass-market sugar based drinks that have no real nutritional value. Farghali ingredients are simply nature’s own produce. Subject to a careful selection process, we use only the finest fresh fruits and vegetables to make our highest quality juices, smoothies and snacks. Always seeking perfection takes a little more time and care, but we believe it’s worth the effort to bring out the best of nature’s goodness and provide wholesome enjoyment for the family. Since good habits are formed early in life, we think that it’s especially important for children to minimize their refined sugar intake and maximize their nutrition from natural sources, which have the seal of approval from caring mums and dads everywhere. This is why Farghali means Fruit of Life, naturally.

“We’re Naturally Proud of Our Healthy Success”

The Farghali Story by the CEO

I started to experiment in making fruit juices at home. At first I kept it simple and tried individual juices such as Mango. I was absolutely delighted with the results and felt as if I’d made a great creative discovery. Gradually, I began to try new options and exotic blends from a large variety of fruits. Also, during my travels, I always made a point of trying different types of fruit juices and mixes that I hadn’t experienced before. Eventually, my interest in the art of making tasty fruit juices developed to become a passion, into which I poured a great deal of time and energy. Although I had worked hard to become a Major in the Saudi Army, I decided to leave my ‘day job’ and start Farghali Natural Fresh Juices, in order to share my experience and spread the culture of treats that are both tasty and healthy. Thus, the first Farghali Juice Center was born. Today, we take great pride in offering our unmatched juice delights, made with handpicked fresh fruits sourced from the best farms, to indulge and satisfy your senses. As well as being our passion, our business has been fruitful enough that we have been able to grow, organically, so that we now have outlets in some of Riyadh’s major neighborhoods. We are naturally proud of our healthy success, and we will continue to expand to satisfy our growing customer demand

The Farghali Natural Philosophy

At the Farghali Fruits Company our philosophy is to keep life natural, healthy and simple. Since the best nature has to offer cannot be improved upon, we add nothing and take nothing away from the 100% pure goodness of our quality ingredients. We’re sure you’ll agree that there’s no need to add artificial colors, preservatives, flavorings or sweeteners, when you’re using the finest and juiciest fruits and vegetables, and only serving freshly made-to-order products. We hope you’ll join us in our philosophy of celebrating healthy living with the Fruit of Life!

Vision

We will always be the natural first choice for healthy and tasty products, made from the finest quality fruits and vegetables, hand selected from the most reputable and trusted sources.

Mission

We will spread the culture of enjoying the finest quality flavorful and healthy treats available, by always providing the naturally preferred choices in nutritious juices, smoothies and snacks, as an alternative to the mass-market sugar based products, which have no nutritional value.

Values

Our corporate values reflect the human qualities, which underscore our personnel selection criteria. These include:

1- Passion for Quality
2- Discipline
3- Dedication to Customer Service
4- Qualifications & Talent
5- Innovation & Creativity
6- Team Care & Teamwork
7- Fruitful Partnership